Tiff’s Treats is perceived as one of Insomnia Cookie’s biggest rivals, and they do have an established brand with home court advantage. Insomnia Cookies utilized field marketing with a grand opening party on November 10 to get the community excited about their long-awaited arrival. Insomnia Cookies opened in Austin after receiving numerous email requests. This company’s marketing centers around their unique business hours – delivering cookies until 3 am to uplift students during their late-night study sessions. Insomnia Cookies, founded at the University of Pennsylvania, has been quickly expanding into nearly every major college campus for years, and they have finally arrived at UT.
While Tiff’s Treats has been the uncontested winner of the Austin cookie industry for years, they now have some newfound competition. Tiff’s treats relies on this awareness and word-of-mouth something that has allowed them to be a cult classic at UT Austin.
At the beginning of this year, every Jester resident received a coupon to make toward their first cookie order. The company especially loves gearing its marketing strategy toward the local community. Today, Tiff’s Treats has donated over $60,000 to local charities ( Austin 360 ), and they receive traction and excitement through special promotions. Even when expanding to other states, the company always wanted to maintain their Texas culture. Tiff’s Treats’ marketing strategy has always focused around their local, hometown feel. Twenty years later, they are married and run a very successful business together, so it seems to have all worked out for the best! In fact, the company was started right here at UT when Tiffany Taylor stood Leon Chen up on a date and delivered fresh cookies as an apology. Tiff’s Treats has been the main cookie destination for hungry cookie-lovers at UT for years.
Not to be dramatic, but the cookie delivery scene in Austin will never be the same. UT Students can now enjoy the same fresh, warm, and gooey cookies as the rest of the country, but what does this mean for Tiff’s Treats? As the long-time go-to cookie destination for hungry students and organizations trying to attract hungry students, Tiff’s Treats now has some new competition. The wait is finally over! After months of anticipation and electrical issues, Insomnia Cookies has finally opened in Austin.
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